Golf had been omitted from the Summer Olympics for more than a century prior to its re-establishment for Rio de Janeiro in 2016. Four years later, the Olympic Games were held in Tokyo, where Xander Schaufelle of the United States represented Team USA and won the gold medal. With J.Lindeberg as the new apparel sponsor, defending Team USA will be back in Paris for the XXXIII Olympiad.
J.Lindeberg, the Scandinavian brand recognised for its daring sportswear aesthetics and its sponsorship of Norwegian golfer Viktor Hovland, will provide the apparel for both the women's and men's 2024 Olympic golf teams.
In essence, J.Lindeberg is not a brand that believes in playing it safe, and the USA Golf Collection includes both distinctive pieces and a few more conventional designs that are certain to make an impression on spectators and television viewers.
Summer conditions will be hot and humid in Paris, and the collection debuts with a selection of JL performance polos that are constructed to withstand the heat using ClimaCool moisture wicking and UV50 protection. The application of the traditional colour scheme of red, white, and blue varies; in some instances, it is used to construct polos with pointed collars, while in others, it is applied to generate body mapping details that emphasise the dynamic motion of the golf swing. Nonetheless, a few lifestyle-oriented items, such as a cardigan featuring blue and red striped sleeves and a distinctive varsity blazer featuring the Eiffel Tower in contrast with traditional American varsity lettering, will appeal to both golfers and non-golfers.
A few weeks ago, the entire line up of product styles made an appearance at Orlando's PGA Golf Show. The golf press were invited to the event to obtain an initial glimpse at the pieces, and interviewed JL's CEO Hans-Christian Meyer, who said this - "We are ecstatic to unveil our complete J.Lindeberg USA Golf Collection in Orlando. It is a huge privilege to dress the United States golf teams for the summer Olympic Games in Los Angeles and Paris; this further demonstrates our dedication to producing sportswear of the highest quality."
Those interested in purchasing any of these J.Lindeberg golf products should be on the lookout for their release at Function18.com in June 2024.